Animal rights organisation PETA has unveiled its new 'Rather Go Naked Than Wear Fur' campaign with US singer/songwriter Jhené Aiko.

PETA first launched the campaign in 1991 to raise awareness about the millions of animals who are mistreated and slaughtered for their fur, and dozens of celebrities have since bared their bodies for the cause, including Alicia Silverstone, Pamela Anderson and Lucy Watson.